Friday, December 13, 2013

Sony launches pen drives for smartphones, tablets

Eyeing a new market for data storage devices, Sony has launched the world's first pen drives compatible with smartphones and tablets. The new flash drives are "2-in-1 devices" with both USB 2.0 and microUSB connectors, allowing buyers to use them in laptops and desktops as well as smartphones and tablets.

Viviano Cantu, director of consumer media marketing, Sony Electronics, said, "These new drives combine convenience, peace of mind and performance and are perfect for mobile multi-tasking."

The new drives are compatible with Android (Ice Cream Sandwich to Jelly Bean) operating systems and offer USB on-the-go (OTG) functionality. Sony says that it is working on making them compatible with Android 4.4 (KitKat), the latest version of Google's mobile operating system.

Apart from copying data between devices, these flash drives can be used to as additional or temporary storage for smartphones and tablets.

Their locking caps (available in three colours) will protect the connectors from damage, dust and debris, says Sony. The metal body of the flash drives is durable enough to withstand everyday mobile use, it claims.

Sony has said that the new flash drives will be available in of 8, 16 and 32 GB capacities, priced at $19.99, $29.99 and $62.99. While the Japanese manufacturer has not announced their India launch date, it has said that the flash drives will hit global markets in January next year.


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